History of Cosmetic and Packaging-3

1932 Revlon, the world’s first opaque nail polish

Revlon was founded in New York in 1932 by brothers Charles and Joseph Langfaux and chemist Charles Langman. Together, they invented a special production technology that uses pigments instead of dyes to make brightly colored opaque nail polish, and blends unprecedented colors. This successful invention immediately caused a huge response and brought beauty and surprise to women at that time. Initially, Revlon nail polish was only used in beauty salons. With the rapid increase in people's demand for manicure, this business expanded to retail stores, thus greatly promoting the development of Revlon company.

In 1939, Revlon came up with the idea of ​​matching lip makeup and nail color, which was very popular. The most common early posters are mainly red.

Revlon's two most iconic colors, Revlon Red and Cherries in the Snow, are still on sale today and are Revlon's best-selling colors (not only nail polish, but lipsticks are also available in these two colors). If you are hesitant about red nail polish, you might as well Try these two timeless shades. Revlon Red is a true red; Cherry in the Snow is a burgundy red, similar to a black cherry-like Bordeaux red.

1933 The world’s first bottle of non-alkaline shampoo – Schwarzkopf

For a long time, soap products were basically used to clean hair, both at home and abroad. As early as 1903, Schwarzkopf developed a powdered shampoo product, which belonged to the dry cleaning category and changed the way of washing hair with soap alone. Later, in 1927, the first liquid shampoo was developed, creating a precedent for shampoo. The world's first bottle of non-alkaline shampoo "Onalkali" launched in 1933 was the prototype of all modern shampoos and brought a new concept to hair care in the new era. In the same year, L'Oréal Paris also produced a non-alkaline shampoo. The earliest shampoo in China was born in the 1970s, and the brand was Bee Flower.

(Early Schwarzkopf ad)

Nowadays, Schwarzkopf is still focusing on the field of hairdressing. Its products are divided into salon line and open line. You can try the difference between the two.

 

1936 The world’s first sunscreen product – L’Oréal Paris

The world's first sunscreen was invented by French chemists at L'Oréal Paris in 1936 and went on sale the same year. Judging from most advertisements, the earliest sunscreen should be a sunscreen oil called Ambre-Solaire. Bronze skin was popular at the time, so sunscreen products were initially intended to prevent sunburn rather than tanning.

1954 Total Ambre Solaire sunscreen packaging comes in an orange-striped tube

(L’Oréal Paris’ current sunscreen products)

L'Oreal has always been very proud of its sunscreen products, and this is not without reason. They began to formally research ingredients that can block UVA rays in the 1980s. The research has achieved fruitful results. In 1982, the "Wheat Filter SX" that can resist UVA was successfully developed. In 1988, the "Broad Spectrum Sunscreen Ingredient Wheat Filter XL" that can fully protect against UVA and UVB was developed and patented respectively. . Nowadays, many of the group’s brands’ sunscreen products contain L’Oréal’s unique patented ingredients.

 

1954 The world’s first concealer—MAX FACTOR

MAX FACTOR invented the first concealer Erace (literally translated as eraser) in 1954. The paste was more pink-toned and housed in a golden metal tube, which looked very much like a lipstick.

 

(The earliest erase lipstick packaging and the current one)

Now MAX FACTOR still retains the Erase product, but the packaging has been changed to the black color commonly used by the brand now.

The development of the MAX FACTOR brand is closely related to the Hollywood film industry. It is not difficult to see famous movie stars such as Elizabeth Taylor on their posters.

1957 The world's first automatic mascara - HR

When I saw the words "automatic mascara" on the brand's official website, I was a little confused about what it meant. After looking at early mascara products, I realized that fully automatic means that the brush head and the paste are in the same metal tube. Although early mascara also developed a liquid paste, the paste was contained in a small tube and required a separate small brush to apply it. HR's product was not only a groundbreaking creation at the time, it could also be said to be the prototype of modern mascara. The full name of the product is Helena Rubinstein Mascara-Matic.

(HR cosmetics advertisement in the 1950s)

It seems that there is a historical reason why HR mascara still has a strong reputation today. The brand also attaches great importance to its mascara products and often launches packaging with fashionable elements, which is very attractive.

1958 The world’s first foam mask - POLA

The earliest foam mask released by POLA was called Vanishing Pack, and it was packaged in a pink bottle. It was unclear what its intended efficacy was at the time. In fact, even now, foam masks are still not the mainstream form of facial masks. They are more popular in Japan and South Korea. Most of them have functions such as enhancing blood circulation, revitalizing the skin, and moisturizing.

 

POLA's most famous foam mask now is The Mask in black BA (the name is also plain enough). There are also corresponding foam masks in red BA and white BA. ORBIS, a subsidiary of the group, also has such products.

If you have the opportunity, you can go to POLA's official website to take a look at the brand's development history. It is not difficult to find that POLA is still very advanced in scientific research and products, such as launching Japan's first whitening product, the first to add hyaluronic acid to cosmetics, and the first to add vitamin C. Inducers are added to skin care products... It is no exaggeration to say that the technology of many Japanese brands now originates from POLA Group's technology.

1967 The world's first cleansing oil - Shu Uemura

Since 1958, when Shu Uemura was working in Hollywood, he witnessed many beautiful actors and models. Every time they put on makeup, they must use cleansing oil to completely remove their makeup. However, the emulsification effect of the cleansing oil in the early years was not very thorough, and a lot of cleaning work was still required after makeup removal. , which gave him ideas for product design. In 1967, he established a Japanese cosmetics company with 250 million yen, and launched the first cleansing oil that combines makeup removal and cleansing. Therefore, he is known as the "Father of Cleansing Oil".

The earliest cleansing oil on the market had the Unmask logo and words. In 2013, Shu Uemura and Go Hirano jointly launched the Unmask commemorative edition. Shu Uemura has collaborated with artists to launch limited edition products every year since 2004, and most of the series include cleansing oils.

 

 

1968 世界第一瓶洁肤水——倩碧

Clinique is most famous for its trilogy of skin care products. Among them, cleansing and moisturizing were well known to everyone at the time, but the keratin conditioning cleansing water brought everyone a new skin care concept. Clinique Cleansing Water is the world's first lotion that can gently remove aging skin cells. Its inventor believes that everyone will continue to add new cuticles every day, and if the old cuticles are not metabolized, it will make the skin rough, uneven and dull, and will also cause problems such as clogged pores, so remove it in a gentle way every day. Exfoliating is much more effective than exfoliating once a week and does no harm to the skin.

Clinique cleansing water is divided into several types according to skin type, the most famous of which is the purple No. 2 water. There are also many people who criticize Clinique cleansing water for its high alcohol content. However, the cosmetics industry has standards for the concentration and content of alcohol. Products from regular brands meet the standards and are harmless to the skin, not to mention discoloration.

 

1998 The world’s first glitter eyeshadow – Too Faced

It turns out that compared to other cosmetics, the emergence of glitter eye shadow only happened in the past 20 years or so! It should be noted that glitter eyeshadow does not represent all eyeshadows (original text is giltter eyeshadow). Ordinary eyeshadows have appeared very early. Maybelline had eyeshadow advertisements in the 1920s and 1930s, but at that time they were basically matte or shimmer. , there is no big sequin type. Jerrod Blandino, one of the founders of Too Faced, tried to create new products by mixing ordinary eyeshadow and lipstick in the mid-1990s. After a long period of experimentation, he finally made glitter eyeshadow. In addition, the earliest 24-hour eye primer product was also developed by their company.

Too Faced is now most famous for its various multi-color eyeshadow palettes, especially this Chocolate Bar. The color scheme is comparable to UD Naked. The eyeshadow is mixed with cocoa powder and smells like chocolate.